Alongside the large public presence, this leads the event to be more situated towards avid gaming fans and influential streamers, making the relevancy of the press component at the event less important instead, press reporters can engage with publishers and developers away and outside the duration of E3 to gain the same information they would normally get at E3. Attendees, both press and public, felt that neither the E3 organizers nor the developers and publishers presenting on the show floor were ready from the larger crowds, with few cohesive processes in place. With the numerous public passes, the added crowds made accessing developer and publisher booths difficult. They felt this was partially to avoid flubs that have happened in the past during E3 presentations, and to provide an experience more amenable to broadcasting and streaming for those not attending the event.
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Many observed that the press conferences had very few live presentations, guest presenters, and game demonstrations, instead offering series of game trailers and pre-recorded footage. Ĭommentators felt that this E3 presented a potential turning point for future events. Participants noted difficulties in navigating the show floor and waiting in long lines to access demonstration booths. The expanded audience created significant crowding within the convention the ESA had to open the convention doors 15 minutes early on the first day due to the lineup of attendees that was creating a fire hazard. ĮSA reported a total of 68,400 attendees for E3 2017, including the 15,000 public tickets, up from 50,300 in 2016. Additionally, E3 allowed exhibitors to sell goods, including software, hardware, and related merchandise, directly from the show floor, as long as they pre-registered their intents and followed rules for vending set by the ESA. The move was broadly supported by publishers and analysts, who see the influence of gamers' own experiences with hands-on demonstration spread through word-of-mouth as valuable as media presentations and interviews.
While the event has traditionally been open only to members of the video game industry and press, E3 2017 offered 15,000 public passes for the event, with sales starting in February 2017 and sold out by mid-May. Several publishers and developers also have closed-door presentations to attendees or allow for private interviews or demonstrations on some products. The event then opens at the Los Angeles Convention Center on June 13, allowing the attendees to spend time in the show's exhibit hall where publishers and developers would have booths available to demonstrate their new games. As with previous E3 events, E3 2017 would begin with press conferences held by several major publishers in the days just prior to the event proper (June 11 and June 12), providing details on new games and products they anticipating shipping within the year.
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The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 13–15, 2017.
E3 2017 was the 23rd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press.
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